We recently were part of the Radio Festival 2018 as podcasters. We were thrilled to be able to discuss future of podcasts in India and how podcasts could help revive radio.
Podcasts are online shows that can be downloaded to any personal mobile device, or streamed online. Simple enough. They have been referred as the future of radio and might even alter the way radio have been streaming information.
In India, radio is still considered one of the biggest source of information for people living in tier 2 and tier 3 cities and towns. Radio is able to reach and connect to different parts of the country, where other source of information might not have reached in the past.
In the recent years, mobile has been able to penetrate some of these unreachable parts of the country. With the number of mobile towers that are getting erected in the rural parts of the country, people in the rural areas have more access to mobiles. So there is access to the infrastructure for the information, but content of the information is very much still limited.
Present of Podcasts
Radio also for the longest time in public memory has been doing something similar. It has been producing content in mass for general public and has been reaching to people in different parts of the country. So what is different about podcasts?
Podcasts decentralize the power of content creation, and let common person enter the domain of knowledge production. Audio Podcasts does not require technical expertise with regard to infrastructure. It requires some equipments and some passion for audio content.
It is one of the by-product of the internet which has allowed people from all walks of life to enter into knowledge production business.
Podcasts, let user run into details and lets you play with details. It is a medium, which works on details without having the trouble of visualisation. Matters of representation is totally dependent on user’s imagination. Imagination is the key in audio podcasts. Audio podcasts play with user’s imagination and at the same time provide them with power to recreate stories and content in a manner they are most comfortable. Focusing on audio only forces user’s imagination to fill in the blanks.
Future of Podcasts
India has so many traditions of storytelling. It thrives on oral archives and for the longest time oral conversations were one of the methods of transmission of knowledge. Radio has been an extension of this, where communities were connected by a common thread of information, which was mostly controlled by state. With privatisation more private players got into this domain and with internet, it opened spaces for citizens to become the creators and archivers of stories. It just slightly shifted its storage space – from direct human interaction, to radio transmitters to finally an equipment one holds on to their hands – mobile device. Our stories are still living and thriving amongst our spaces.
More and more people getting active on podcasts production. In India the knowledge production is still limited to elite class and the cities, but the dissemination of these podcasts are definitely seeping in different classes and demographics. One of the disruption brought in by podcasts are the fact that a lot of marginalised communities have access to a range of content and can make choices. Members of these communities with personalised access or small group access can listen to various content in their space and time. Radio has always been seen as a source of education where mass knowledge was shared for benefit for the society. This content always had a certain kind of approach which pushed for public policies which mostly re-iterated patriarchal notions of the society. Since the source of knowledge production was state, there was not enough space for dissent.
This is where podcasts present the future, it lets the individuals take on space in knowledge production, and provide an alternative, or different types of narratives within different platforms. At a time, when radio has been completely taken over by Bollywood songs, the long oral form has been pushed out of .
Check our podcasts here :
At Hidden Pockets Collective, we believe that audio podcasts has a huge potential in the field of sexual and reproductive health and can reach places which are generally kept away from knowledge production. It is cost-effective and involves fewer resources and time. It is a great concept especially for young people who would like to create their own content.